Why do you using video marketing ?
Video changing the way we interact and market
Online video plays a central role in the new marketing ecosystem. Consumers love it, seek it out, and share it actively across their networks-everything from their favorite ads to longer-form entertainment, informational, and instructional content. A compelling and uniquely vivid medium, video has an unmatched ability to tell stories, convey information, and evoke an emotional response; whether or not a minute of video is actually worth 1.8 million words, as calculated by Dr. James McQuivey of Forrester Research, there's no questioning its exceptional potency for marketing.
Becoming the New Content Marketer- Capturing Consumers' Attention in a More Social World
Video has emerged as one of the most effective forms of content marketing, especially when integrated with social media. This whitepaper covers how marketers can easily integrate video into their current content marketing strategy, how to overcome integration challenges and the benefits of cloud content services to reduce costs and complexity.
Using Video to Sell Products
Video marketing is the perfect way to sell services and goods online. Videos work well on landing, lead capture and sales pages. You can also use marketing videos to sell your products on other websites.
By capturing your goods and services on "film" you can give your customers a chance to see and hear you. Be believable and provide trust for your customers. Trust is the key that will keep customers coming back to your site and purchasing your products.
Tips from Expert Marketers who Use Video
· Videos can entertain and interest your visitors. They will return to learn more about what interests them concerning your products.
· Video sharing websites help increase sales for your business.
· Create product demonstration videos and take your customers through the steps of using your products and goods.
· Videos are great SEO tools. Using video on your website ensures that you may bring in 53 % more traffic.
· When potential customers watch a video, they are almost 80 % more likely to buy your products.
If online video marketing works for you, · Get started now and see. You don't need professional equipment or software and editing skills. All you need is to make a good point and deliver the content.
· Engage someone who is your company's cheerleader. Marketing professionals are not always the best ones to be the star of brand videos.
· If you are a beginner in video marketing, use the reverse (selfies) feature on your iPhone. Don't worry if you make a mistake or mess up. You will come across as believable and human.
· Be transparent and authentic. Get those videos out on Digg, Reddit and StumbleUpon.
· Use the expertise of other bloggers and webmasters in your marketing niche. If you can be a guest on their sites, ask. All you want is exposure.
· Be sure and mention your website address in your video.
· Include other people in your marketing technique. Interviews are great; product reviews are wonderful and talking about your guests is the perfect marketing ploy.
· Create compelling content in your video. What a huge opportunity to get your message across in a very positive way. Ask and tell a story everyone to use your products.
· Create searchable content and utilize the step-by-step teaching techniques. Webcams plus computers equal great tutorials.
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A compelling and uniquely vivid medium, video has an unmatched ability to tell stories, convey information, and evoke an emotional response; whether or not a minute of video is actually worth 1.8 million words, as calculated by Dr. James McQuivey of Forrester Research, there's no questioning its exceptional potency for marketing.
Video has emerged as one of the most effective forms of content marketing, especially when integrated with social media. · Get started now and see if online video marketing works for you. · If you are a beginner in video marketing, use the reverse (selfies) feature on your iPhone. · Create compelling content in your video.
